Health & wellness
When this client first reached out to us in the summer, they were extremely worried as peak periods were approaching, and revenue was going backwards. They’d been working with a freelancer who was spending around £1k per month on ads and pretty much breaking even.
Our eyes lit up as they had a few things going for them when they came to us:
-A great product
-An in house graphic designer which allowed us to turn great ad creative around at lightning speed
-Solid customer service
-Big budget to scale quick (if results were good enough and they stopped lighting cash on fire)
We knew we had to get the ball rolling as time was of the essence. We immediately began vigorously testing angles, and got great UGC and graphics made for each angle.
We found a winner in September, the ‘gifting’ angle. We then began to iterate on this and found more sub angles similar. Before we knew it, we had several winning angles and tons of great UGC and graphics. We had the green light to scale aggressively as peak periods were approaching.
With an AOV of £25, we knew we didn’t have to over complicate our sales funnel. This is definitely an impulse purchase and with key gifting periods approaching, we crafted fun, colorful, charismatic ad creative which allowed us to separate ourselves from our competitors.
