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Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Click the link below to explore how our data-driven approach and creative offerings have led to remarkable outcomes for our clients, scaling to 8 figures and beyond.
Factory Weights is a brand that offers premium-quality gym equipment for far more affordable prices than other suppliers.
All their products are delivered straight from their factory to customers’ doors, meaning they can offer their kit at the lowest prices possible.In a predominantly pricey market, Factory Weights came to Social Nucleus to maximise the impact of their ad campaigns with a key focus on demonstrating their competitive prices compared to their competitors.
We started by aligning on the key business metrics:
With a vast potential for growth, we were thrilled to collaborate with Factory Weights. Our paid specialists focused on creative testing to determine what truly resonates with different customer segments. Given the brand's extensive and versatile product range, we developed unique, tailored campaigns for each group, with creative experimentation being a key driver of their success.
Ads should never take a one-size-fits-all approach, which is why creative testing is crucial. By finding a marketing strategy that works for them, we managed to combat any fear of scaling by increasing their ad spend month on month.
Prior to partnering up with Social Nucleus in July 2023, Factory Weights was struggling with their return on investment and wasn’t seeing huge results off the back of paid social.
Aside from seeing serious growth, they were looking for an agency that they could have a strong, efficient and transparent relationship with.Initially, when onboarding Factory Weights, they voiced their concerns regarding budgets and their ability to scale due to issues surrounding stock. This meant that they were reluctant to increase budget and nervous to scale.
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you're still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it's essential to streamline your campaigns and avoid unnecessary complexity.
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won't hit the required CPA, it simply won't spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren't truly incremental and don't provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign's performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Creative is the cornerstone of success. You must be continuously testing multiple ads weekly in your ad account. Think of it in simple terms: approximately 96% of your ads will either underperform or receive little to no spend. The quicker you can test 100 ads, the quicker you'll discover the 4 that deliver strong returns. Constant testing isn't a luxury—it's a necessity in today’s competitive landscape.
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you'll avoid creating unnecessary challenges for yourself.
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
Just 4 months later we have successfully doubled Factory Weights’ budget and we have also managed to alleviate their fears of scaling due to the groundbreaking results that we have seen so far.
This year we have seen an increase of total sales by 84%, total orders by 63% and a store session increase of 138%.