Health & wellness
Hydrava, founded in January 2025, is revolutionizing hydration with a clean, high-electrolyte formula that tastes as good as it looks. Unlike many competitors, their products are sugar-free, packed with essential minerals, and designed to help customers feel truly hydrated without the unnecessary additives.
Hydrava partnered with us after a disappointing launch with another agency, where NCPA was unprofitable, creatives missed the mark, and the brand wasn’t reaching its potential. Just six months later, after selling out twice, Hydrava is now scaling aggressively, developing new products, and working hard to keep up with demand!
We inherited an ad account with lots of different campaigns, traffic campaigns, , a brand awareness, an ASC, and more. The first thing we needed to do was consolidate this, chop it down, and minimise overlap. All of these campaigns were hitting the same customers.
We turned everything off and started fresh with a CBO campaign on a broad audience - The days of audience targeting are over, consolidation and simplicity is key.
We built out a creative feedback loop, constantly monitoring hook rates and hold rates of our video creatives, as well as conversion metrics such as CPA. This allowed us to remove the guesswork and spend all of our time producing new assets based on what was already working.
By leveraging this approach, we not only scaled aggressively, but also gathered valuable data on which specific creatives resonated with their customer.
We focused on refining the creative strategy, the key to driving results. Through market research, we identified a common objection to electrolyte drinks - taste. Consumers often find them too salty or undrinkable. To address this, we collaborated with the client to create fun, street-style interviews and taste reaction content in Manchester, showcasing honest consumer reactions.
This approach has led to exceptionally low CPCs since launch, alongside profitable CPAs. It has also sparked incredible engagement with our ads, benefiting both social proof and the algorithm!
Early in our partnership, we collaborated with the client to refine the most important thing: Offer. While soft metrics looked promising, the conversion rate was low, with a significant drop-off between clicks and sales. After testing multiple offers, we found the winning formula, resulting in a consistent 5% conversion rate and a significantly improved CPA on Meta.
The biggest needle movers are always outside of the ad account.
True alignment with the client - They trust us to do our job without micromanaging or focusing on irrelevant details like attribution. They provide what we need and collaborate with us to scale revenue effectively.
.png)
.png)