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Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Click the link below to explore how our data-driven approach and creative offerings have led to remarkable outcomes for our clients, scaling to 8 figures and beyond.
Founded in early 2022, JJ Prints emerged from a collaboration between two friends with complementary skills. Jack, with a background in advanced UV printing technology, and Josh, an expert in e-commerce and marketing, combined their talents to create a brand focused on premium frameless acrylic glass wall art.Offering both unique designs and personalised pieces, JJ Prints aims to elevate interiors with high-quality, contemporary art solutions.
For JJ Prints, our approach involved launching a series of targeted campaigns on Meta and Google, focusing on clear messaging and engaging creatives. Our iterative process dissected performance data to determine winning combinations of concepts, angles, and copy. We focused on acquiring net new customers, while lifecycle marketing captured repeat purchases, to ensure sustainable growth and real long-term results.
We also implemented planned "marketing moments" driving man-made peaks during quieter periods over the year, such as seasonal promotions. These revenue peaks maintained consistent sales throughout the year, strengthening customer retention and optimising advertising performance with cohesive, data-driven campaigns.
Sound familiar? Sales had stagnated.
JJ Prints had hit a plateau, with little sign of growth. This is particularly frustrating when you have a premium product and a strong USP—designing, manufacturing, and shipping entirely within the UK.
Let’s take a closer look…
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you're still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it's essential to streamline your campaigns and avoid unnecessary complexity.
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won't hit the required CPA, it simply won't spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren't truly incremental and don't provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign's performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Creative is the cornerstone of success. You must be continuously testing multiple ads weekly in your ad account. Think of it in simple terms: approximately 96% of your ads will either underperform or receive little to no spend. The quicker you can test 100 ads, the quicker you'll discover the 4 that deliver strong returns. Constant testing isn't a luxury—it's a necessity in today’s competitive landscape.
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you'll avoid creating unnecessary challenges for yourself.
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
This strategy contributed to a remarkable uplift in performance, with sales increasing by 203% and orders growing by 218% compared to the previous year.
JJ Prints consistently hit record months, including £44k in October, £77k in November, and £100k in December.
By leveraging existing account data and refining our approach through creative and funnel testing, we successfully scaled the brand’s performance across Meta and Google platforms.
During BFCM, JJ Prints achieved outstanding metrics, with total sales increasing by 210%, orders growing by 266%, and products sold rising by 249% compared to the previous year. This significant growth underscores the success of targeted campaigns and strategic audience engagement during the peak shopping period
Looking ahead to 2025, our focus will remain on harnessing the momentum built in 2024, exploring new opportunities for growth, and continuing to optimise strategies to ensure JJ Prints achieves sustained success across all channels.
The success we’ve achieved with JJ Prints showcases how our approach to closely monitoring unit economics and key KPIs drives profitable growth. By analysing metrics like blended ROAS, breakeven ROAS, MER, and CAC, we’ve scaled their performance effectively and sustainably.
If you want your Paid Advertising managed with a 'finance-first' approach, contact us today.
