Health & wellness
Kokobay is a modern swimwear and beachwear brand known for its flattering fits, premium fabrics, and elevated, resort-inspired aesthetic. Built around confidence, comfort, and contemporary design, the brand has quickly earned a loyal customer base who turn to Kokobay for pieces that feel as good as they look - from timeless silhouettes to bold, trend-led styles designed for every getaway.
Kokobay partnered with us in August 2025 after running their own ads internally since launch, relying heavily on inefficient campaign types such as boosted posts and traffic objectives. Despite having a strong product and clear demand, performance had plateaued, acquisition costs were inconsistent, and the account lacked the structure and creative diversity needed to scale effectively. From the outset, our goal was to introduce a more strategic, performance-driven approach - rebuilding the account, modernising creative, and implementing a scalable acquisition system tailored for a brand ready to grow.
When we audited Kokobay’s account, it was clear the brand had strong demand and a loyal customer base - but the ad structure wasn’t built for scalable performance. Most spend was going toward boosted posts and traffic campaigns, which were driving clicks but not meaningful revenue. There was limited testing, no structured prospecting strategy, and no Google activity at all, meaning customers actively searching for the brand were not being captured. Creative was also underutilised, with very little variety circulating through the account and no system for learning what actually drove conversion.
Our priority was to rebuild the foundation from scratch. We consolidated the existing campaigns, introduced a clean performance structure centred around conversion objectives, and implemented both Meta and Google campaigns to ensure full-funnel coverage. We shifted budget away from low-intent traffic and toward high-intent acquisition, giving Kokobay the ability to scale sustainably rather than relying on vanity metrics. In parallel, we developed a modern creative strategy that emphasised product fit, lifestyle storytelling, and visual differentiation - increasing creative output and establishing a consistent testing roadmap.
By implementing this creative-led, data-driven approach, we unlocked new customer reach, improved conversion efficiency, and positioned Kokobay for the level of performance and scale the brand had been missing while managing ads internally.
Our first move was to merchandise the ad account around Kokobay’s strongest products. Rather than spreading spend across the entire catalogue, we structured campaigns to prioritise best-selling SKUs and high-performing collections - ensuring the pieces customers already loved were given the visibility and budget they deserved. This approach allowed us to drive efficient scale early while protecting spend from being diluted across items with weaker demand.
To support this, we introduced Dynamic Product Ads (DPAs) immediately. These campaigns gave us rapid product-level insights, allowing us to see exactly which SKUs were driving the strongest engagement, highest click-through rates, and the most consistent conversions. Within days, we had clear performance signals across the range - enabling us to double down on emerging best sellers and pull budget away from slower-moving products.
This product-led approach didn’t just improve account efficiency - it became a key driver of our creative strategy. The SKU-level data from DPAs highlighted which colours, styles, fits, and imagery resonated most with customers, enabling us to tailor new creative toward what people were actually buying. The result was a feedback loop between performance and production: more, better data → smarter SKU prioritisation → more relevant creative → stronger results → more scale.
Our first move was to merchandise the ad account around Kokobay’s strongest products. Rather than spreading spend across the entire catalogue, we structured campaigns to prioritise best-selling SKUs and high-performing collections - ensuring the pieces customers already loved were given the visibility and budget they deserved. This approach allowed us to drive efficient scale early while protecting spend from being diluted across items with weaker demand.
To support this, we introduced Dynamic Product Ads (DPAs) immediately. These campaigns gave us rapid product-level insights, allowing us to see exactly which SKUs were driving the strongest engagement, highest click-through rates, and the most consistent conversions. Within days, we had clear performance signals across the range - enabling us to double down on emerging best sellers and pull budget away from slower-moving products.
This product-led approach didn’t just improve account efficiency - it became a key driver of our creative strategy. The SKU-level data from DPAs highlighted which colours, styles, fits, and imagery resonated most with customers, enabling us to tailor new creative toward what people were actually buying. The result was a feedback loop between performance and production: more, better data → smarter SKU prioritisation → more relevant creative → stronger results → more scale.
Moved to click-only attribution, training the account to optimise for higher-intent actions and eliminating reliance on view-based attribution, which often inflates perceived performance without driving real results.
