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Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Click the link below to explore how our data-driven approach and creative offerings have led to remarkable outcomes for our clients, scaling to 8 figures and beyond.
My Own Two Hands is an artisanal brand dedicated to crafting high-quality, handmade furniture with a strong commitment to sustainability and exceptional craftsmanship. Despite having a compelling and unique product offering, the brand faced significant challenges in scaling their online sales and increasing brand recognition. We partnered with My Own Two Hands to help drive growth and establish their brand as a leader within the custom furniture market. By combining a data-driven approach with strategic creativity, the collaboration aimed to reach new audiences and boost online sales while preserving the brand's core values.
We were able to help MyOwn2Hands achieve an increase in sales by 156%, with an increase in orders by 215% & tracking a blended ROAS of 3.96 across Meta & Google with the clients target ROAS being a 3.96
We started by aligning on the key business metrics:
Our work with My Own Two Hands centred on maintaining a consistent process of creative iteration and optimisation. We consistently tested and refined new ad creatives, incorporating data-driven insights to adapt to changing market dynamics and maximise impact. Advanced analytics and performance tracking informed every decision, allowing us to enhance campaigns with meaningful adjustments. We also focused on creating a cohesive brand story through high-quality content, fostering deeper engagement and ultimately driving sustainable growth for My Own Two Hands.
My Own Two Hands struggled with several critical issues. The first challenge was limited brand awareness in a highly competitive market. Although their products were of exceptional quality, reaching and engaging new audiences proved difficult. In addition, the cost of acquiring new customers was high, which negatively impacted profitability and limited opportunities for scalable growth.
Another key issue was optimising their sales funnel to ensure potential customers were fully engaged from initial awareness through to conversion. Finally, the company faced internal resource constraints, which made it challenging to scale advertising efforts and keep up with continuous content creation demands.
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you're still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it's essential to streamline your campaigns and avoid unnecessary complexity.
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won't hit the required CPA, it simply won't spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren't truly incremental and don't provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign's performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Creative is the cornerstone of success. You must be continuously testing multiple ads weekly in your ad account. Think of it in simple terms: approximately 96% of your ads will either underperform or receive little to no spend. The quicker you can test 100 ads, the quicker you'll discover the 4 that deliver strong returns. Constant testing isn't a luxury—it's a necessity in today’s competitive landscape.
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you'll avoid creating unnecessary challenges for yourself.
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
Since partnering with Social Nucleus we saw an incredible uplift - helping them achieve a 12% increase in sales, 215% increase in orders and an incredible uplift of 32% of MyOwn2Hands conversion rate since coming on board in July to present. Followed by a blended ROAS of 3.96 across Meta & Google.