Health & wellness
Established in 2014, Sinners Attire is a UK-based streetwear and sportswear brand. Rooted in British culture, their collections reflect authenticity and innovation, catering to the dynamic lifestyle of modern individuals.
Sinners reached out to us in May of 2024 after acquiring below par results from several agencies, spend had stayed in the same place and revenue wasn’t moving anywhere. They felt they had big potential and decided to make the jump.
Our process involved creating a custom built creative strategy centered around hero products and winning offers, that effectively communicated the brand’s key messages through powerful imagery, and engaging content, naturally appealing to the target demographic of males aged 20-30.
We built out a creative feedback loop, constantly monitoring hook rates and hold rates of our video creatives, as well as conversion metrics such as CAC/ ROAS. This allowed us to remove the guesswork and spend all of our time producing new assets based on what was already working.
By leveraging this approach, we not only tripled sales but also gathered valuable data on which specific creatives resonated with their customer.
Something we had noticed in our initial audit, was a huge over reliance on a slowly lapsing customer base, and a pressing need for new customer acquisition. It's impossible to scale a brand on retention alone.
Tracking the correct business wide, holistic metrics (not just living inside of the ad account):
MER (Marketing efficiency ratio)
CAC (Customer acquisition costs)
NCAC (New customer acquisition cost)
AOV (Average order value)
CVR (Conversion rate)
Once we had the full picture with the above metrics we began to work backwards to implement the perfect Meta marketing strategy that would allow the brand to profitably & efficiently scale finding new customers.
