Health & wellness
Sutsu is a purpose-driven brand built around sustainable fashion and an outdoor lifestyle. When they partnered with Social Nucleus, the goal was to take the brand from a niche player to a market leader without losing their core values.
Over the course of our long-term partnership, we have transformed their acquisition engine, taking them from early traction to generating an +25% uplift in total sales through a strategy of aggressive scaling, creative storytelling, and structural precision.
To achieve this monumental 25% uplift, we moved beyond simple optimisation and built a completely new growth infrastructure.
We transitioned Sutsu from static-heavy content to a video-first strategy that championed sustainability and product experience. By testing hooks and themes relentlessly, we were able to scale new customer acquisition by 23%, proving that our creative assets were resonating with cold audiences at a massive scale.
Crucially, we didn't just drive volume; we drove value. Through bundling strategies and better onsite positioning, we increased the CVR by 11%. This ensured that every new customer acquired was worth significantly more to the business, fuelling further reinvestment.
We overhauled the campaign architecture by rolling out Meta’s Advantage+ Shopping Campaigns (ASCs). This consolidated performance data, allowing us to process an uplift of 23% in orders with extreme efficiency.
The results redefine what "scaling" looks like. In 2025, Sutsu achieved a 25% increase in total sales.
This growth was powered by an influx of +23% new customers, proving that purpose-driven brands can dominate the mass market when supported by data-led performance marketing.
The year’s preparation culminated in a standout performance during the Black Friday weekend (Nov 28–30). The combination of a warmed-up audience (via our video-first strategy) and an optimised ASC structure allowed us to capture demand efficiently when it mattered most.
